A few cover letter best practices.
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Address your cover letter to a specific person (this will require some research and ideally a bit of networking). If you cannot find a specific contact, "Dear Hiring Manager" suffices.
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Enthusiasm Sells: Reference why you're interested in the organization and/or opportunity. 1-2 sentences here will suffice.
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Describe specific transferrable skills and experiences you've acquired that make you a strong fit in your body paragraph(s).
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Write clearly, concisely, and directly. Vague and superfluous wording only detract from your points and make your candidacy look weaker.
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Be aware that cover letters are more common in some industries than others. Job applications in the Non-Profit, Education and Social Change; Visual & Performing Arts; Communication, Journalism, & Written Arts; and Government, Law, & International Affairs career communities are generally more likely to request a cover letter. On the other hand, job applications within the Business & Entrepreneurship and Technology and Data Sciences career communities rarely request cover letters.