The bonds between Lawrence University and its graduates are among the strongest and most enduring of any across the higher education landscape, according to a newly released report from Forbes magazine.
Lawrence landed at No. 26 on Forbes’ 2019 edition of the Grateful Graduates Index, which follows the money in terms of alumni giving at private, not-for-profit colleges. Lawrence is the only Wisconsin school to place in the top 70.
“When I meet with alumni and ask them why they give, two strong themes emerge,” said Cal Husmann, vice president for alumni and development. “The alumni reference the impact faculty members have had on their educations and lives — specifically, the strong relationships they’ve formed with faculty. Another theme is gratitude for the financial assistance they received as students and wanting to pay it forward.”
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The Grateful Graduates Index takes a couple of factors into account — the seven-year median gifts per full-time enrolled student and the average percentage of alumni who give back, regardless of the amount.
“We boil down the analysis to a single factor,” Forbes says in its report. “Does your alma mater ‘spark joy’ in your heart, enough to cause you to reach into your wallet and show your gratitude in the form of a donation?”
This marks the seventh consecutive year Lawrence has made the Grateful Grads ranking. It has placed in the top 70 in each of those years, with this year’s No. 26 slot being the highest ranking yet.
From support of current and future students to partnerships with faculty and staff to enhancements of the university’s infrastructure, the generosity of alumni is critical to the ongoing financial health of any private college.
Lawrence has seen that generosity play out in multiple ways. The school’s recent 2018-19 fiscal report showed support topping $24.4 million, the fourth highest year to date.
The $220 million Be the Light! Campaign, which launched quietly in January 2014 and had its public launch in November 2018, has surpassed $184 million in gifts and pledges.
The Lawrence Fund, which plays a significant role in supporting the campus’s operation, from scholarships and study abroad opportunities to athletics and campus upkeep, is coming off a particularly strong year. Support reached $3.9 million in the last fiscal year, second only to the 2015-16 year. Without the fund, it’s estimated each student’s tuition would increase by more than $10,000 per year.
The Be the Light! Campaign includes the Lawrence Fund as one of its four cornerstones, along with the Full Speed to Full Need initiative to make Lawrence accessible and affordable to all academically qualifying students, the Student Journey, which has welcomed numerous endowed positions aimed at supporting cutting edge programs and course offerings, and Campus Renewal, targeting facility and infrastructure upgrade projects on campus.
Meanwhile, the recent $2.5 million gift from J. Thomas Hurvis ’60 to create an endowed professorship to teach the psychology of collaboration marked the latest in a string of endowed positions, supported by Lawrence alumni, that have boosted and diversified the school’s academic offerings.
Mike O’Connor is entering his first full academic year as Lawrence’s Riaz Waraich Dean of the Center for Career, Life, and Community Engagement (CLC), a recently endowed position that aims to better prepare students for life after Lawrence by, in part, enhancing connections with alumni in the students’ fields of interest.
The Forbes’ report comes one month before Lawrence’s sixth annual Giving Day, set for Oct. 10.
“Lawrence’s relationship with its alumni continues to be special,” Husmann said. “It’s a point of pride that those bonds don’t end when a student graduates. The ongoing support of current and future Lawrentians is critical, and our alumni rise to the occasion time after time.”
Ed Berthiaume
Ed Berthiaume is director of public information at Lawrence University.
