Adam Werbach, Environmental Activist and Sustainability Expert
Tuesday, February 16, 2010, 11:10 a.m.
"Strategy for Sustainability"
Adam Werbach is regarded as one of the world’s leading authorities on sustainability. In 1996 at the age of 23, he was elected the youngest-ever national president of the Sierra Club, the nation’s oldest and largest environmental organization.
Werbach left the organization in 1998 and founded Act Now to engage the corporate and media world in sustainability. Ten years later, Act Now merged with global ideas company Saatchi & Saatchi. Werbach is currently the CEO of the new company, Saatchi & Saatchi S., the world’s largest sustainability agency.
A California native, Werbach is the author of the 1997 book “Act First, Apologize Later: If You Don't Stand up for Something, You'll Fall for Anything,” which focuses on the importance of grassroots activism. He also wrote the 2009 book "Strategy for Sustainability," an appeal to the business world to address social and cultural trends as well as environmental and economic ones.
He was named one of the "Ten Most Powerful People in their Twenties" by Swing magazine and the U.S. Junior Chamber of Commerce recognized him on its list of "Ten Outstanding Young Americans" in 1997.
He serves as a contributing editor to In These Times magazine, sits on the six-member International Board of Greenpeace, and is a communications advisor on climate change for the National Academies of Science.
Werbach earned a bachelor’s degree in political science, modern culture and media at Brown University.
